The best digital marketing data sources (2026)
The most reliable data sources for digital marketing: DataReportal, Statista, StatCounter, Mary Meeker, Pew, ITU, GWI and more.
Read the article →Articles
Articles on SEO, GEO and digital marketing
Practical, honest guides on organic search, AI engines and measurement. No hype.
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Expanding abroad: the SEO mistakes that cost you
Translating your site isn't expanding.
Read the article →Screaming Frog for embeddings and vectors
How to use Screaming Frog to generate embeddings and work with vectors: semantic similarity, content clusters, cannibalization and internal linking at scale.
Read the article →Screaming Frog for GEO
How to use Screaming Frog for GEO: audit citability, run LLM prompts at scale, validate structured data, check JS rendering and monitor AI bots in the Log File Analyser.
Read the article →GEO: the complete guide to Generative Engine Optimization
GEO explained: what it is, why it matters in 2026 (with data) and the CITAR method - 5 steps to get your brand cited by ChatGPT, Perplexity, Gemini and AI Overviews.
Read the article →How to get cited in ChatGPT and Perplexity
Practical steps to be cited as a source in ChatGPT and Perplexity: entity, Bing, citable content and how to verify.
Read the article →Google Discover core update of February 2026: what changed and who was hit
The February 2026 Google Discover core update prioritized local content, cut clickbait and shook non-US publishers' traffic.
Read the article →How to run an on-page SEO audit with ChatGPT
Run an on-page SEO audit in minutes with ChatGPT: a safe, complete prompt (title, canonical, hreflang, structured data, redirects) plus prioritized actions.
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YouTube SEO: the complete guide to ranking on search engine #2
A complete YouTube SEO guide: keyword and intent research, metadata, thumbnails and packaging, retention, chapters and playlists - to rank on search engine #2.
How much should you invest in digital marketing?
An honest framework for how much to invest in digital marketing: revenue benchmarks, stage and goals, the SEO-paid-content mix, and CAC vs LTV - not a magic percentage.
North Star Metric and AARRR: focus growth on what compounds
How to pick a North Star Metric and use the AARRR funnel (acquisition, activation, retention, referral, revenue) to focus growth on what actually compounds.
Quality Score: the lever that lowers your cost per click
Quality Score demystified: the three components, why it lowers your cost per click, how to improve it, and the myths to ignore.
Performance Max: when it works, and how to keep control
An honest guide to Performance Max: what it is, when it pays, the black-box and brand-cannibalization risks, and how to keep control with data, exclusions and asset groups.
Looker Studio dashboards people actually use
How to build Looker Studio dashboards that drive decisions: connect GA4 and Search Console, design for the question, blend data, and avoid the clutter that kills adoption.
GA4 essential setup: the checklist that actually matters
The GA4 setup that actually matters: key events, enhanced measurement, GTM, Consent Mode, internal-traffic exclusion and linking GSC and Ads.
Google Ads account structure that actually works
How to structure a Google Ads account for control and Quality Score: campaigns by intent, tight ad groups, match types, negatives and naming.
Video SEO in the AI era: make video a search asset
How video SEO works now: ranking on YouTube and in Google video, why transcripts and key moments matter, and how AI uses video content.
Google Discover: how the feed works and how to get in
What Google Discover is, how the feed picks content, and how to become eligible: large images, E-E-A-T, freshness and local relevance.