GEO: the complete guide to Generative Engine Optimization
GEO explained: what it is, why it matters in 2026 (with data) and the CITAR method - 5 steps to get your brand cited by ChatGPT, Perplexity, Gemini and AI Overviews.
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Articles on SEO, GEO and digital marketing
Practical, honest guides on organic search, AI engines and measurement. No hype.
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AI browsers already browse for you: what changes for your site
AI browsers already browse, summarize and act for you.
Read the article →Google's new intelligent Search and 24/7 agents: what changes for your business
Google reinvented the Search box (its biggest upgrade in 25 years) and launched agents that search for you 24/7.
Read the article →AI search advertising: what changes when the ad enters the answer
Ads arrived in AI search.
Read the article →AI visibility audit: a step-by-step method
How to audit your visibility across AI engines: a prompt baseline, share of voice, cited sources and tracking.
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AI won't replace your marketing — it exposes it. And the answer is brand.
AI doesn't replace you: it exposes who built a brand and who only bought traffic.
Google Ads scripts: the alerting that stops you burning budget
How I use Google Ads scripts to catch what silently burns budget: 404s on landing pages, CTR/CPC/CPA anomalies, zero impressions and weather-based bidding.
AI Max for Search: Google Ads' AI layer, without the hype
AI Max is Google Ads' keywordless AI layer, universal since April 2026.
Expanding abroad: the SEO mistakes that cost you
Translating your site isn't expanding.
How to get cited in ChatGPT and Perplexity
Practical steps to be cited as a source in ChatGPT and Perplexity: entity, Bing, citable content and how to verify.
Technical SEO checklist (2026)
A technical SEO checklist for 2026: crawl, indexing, rendering, Core Web Vitals and structured data.
Site migration without avoidable loss
How to migrate a site (new domain, CMS or URLs) without losing rankings: URL map, 301 redirects, validation and monitoring.
Google Ads account structure that actually works
How to structure a Google Ads account for control and Quality Score: campaigns by intent, tight ad groups, match types, negatives and naming.
Performance Max: when it works, and how to keep control
An honest guide to Performance Max: what it is, when it pays, the black-box and brand-cannibalization risks, and how to keep control with data, exclusions and asset groups.
How much should you invest in digital marketing?
An honest framework for how much to invest in digital marketing: revenue benchmarks, stage and goals, the SEO-paid-content mix, and CAC vs LTV - not a magic percentage.