Lead Generation - turn traffic into pipeline
Lead generation is the discipline of converting attention into qualified contacts your sales team can actually work. It's less about more traffic and more about intent, offer, friction and follow-up - the parts of the funnel most sites neglect while pouring money into the top.
Summary
- Intent-matched landing pages and offers
- Forms and flows engineered to reduce friction
- Reliable lead tracking (GA4, conversions)
- Nurture and hand-off that don't waste the lead
What's included
- Funnel and conversion audit
- Landing page and offer optimization (message match)
- Form and friction reduction, A/B testing
- Lead tracking and attribution in GA4
- Lead-magnet and nurture sequence design
- Integration with SEO, GEO and paid demand
How I work
- Map the funnel and where leads leak
- Match offer and page to search intent
- Reduce friction and test the highest-impact changes
- Fix tracking so every lead is attributed
- Feed the funnel with SEO, GEO and paid
Who it's for
B2B and considered-purchase B2C brands that get traffic but not enough qualified leads - and want the conversion side fixed, not just more clicks.
Most lead-gen problems live below the fold, not above it
When leads are thin, the instinct is to buy more traffic. Usually the leak is further down: a landing page that doesn't match the promise that brought the visitor, a form asking for ten fields when three would do, or conversion tracking so broken nobody knows which source actually works. Fixing those often doubles leads on the traffic you already pay for.
It also has to connect to acquisition. High-intent visitors from paid search, organic and increasingly AI answers all land somewhere - and that somewhere either converts them or wastes them. Lead generation is where SEO, GEO and paid stop being vanity metrics and start being pipeline.
Delivered by Miguel Maio - in digital since 1998, SEO and SEA since 2007. See also the consultancy and the articles.
Frequently asked questions
Is this CRO?
It overlaps. Conversion rate optimization is the toolkit; lead generation is the goal - qualified contacts, measured end to end. See Analytics →
Do you guarantee a number of leads?
No honest consultant guarantees volumes without knowing your traffic and offer. I improve the system and measure the lift. Get in touch →
Do you work with international lead-gen funnels?
Yes - across markets and languages, tying SEO, GEO and paid to qualified pipeline, measured end to end in GA4. See Analytics →
Is my prospect data handled safely?
Yes - GDPR-compliant tracking and consent, and I'm happy to sign an NDA. Privacy & cookies →