Google Discover & News - visibility beyond search
Google Discover and Google News are Google surfaces that distribute content outside traditional search: Discover in a personalized interest feed, News in the news ecosystem. High-volume, high-volatility traffic that is decisive for publishers and content brands.
Summary
- Discover and News eligibility diagnosis
- Content, E-E-A-T and large images (over 1200px)
- Structured data (NewsArticle) and editorial policies
- Recovery from drops after Discover core updates
What's included
- Discover and News eligibility audit
- Content and E-E-A-T optimization
- Large images and max-image-preview:large
- NewsArticle and Publisher Center support
- Diagnosis and recovery of Discover traffic drops
- Monitoring in the Search Console Discover report
How I work
- Diagnose Discover/News traffic in GSC
- Analyze content, images and E-E-A-T
- Eligibility plan and fixes
- Execution and editorial reinforcement
- Monitoring and iteration after updates
Who it's for
Publishers, media and content brands that depend on (or want to depend on) the Google feed - and anyone hit by a Discover core update.
Why Discover traffic swings so violently - and how to steady it
Discover isn't search: there's no query, so there's no ranking you control. Google decides what to surface in each user's feed by interest, freshness and quality signals - which is why Discover traffic can 10x overnight and vanish just as fast, especially after a Discover-specific core update. You can't force it, but you can become consistently eligible instead of occasionally lucky.
Eligibility comes down to a handful of things done reliably:
- Large, high-quality images (over 1200px) with max-image-preview:large
- Genuine expertise and E-E-A-T on the topic and the author
- Compelling but non-clickbait titles - the Feb 2026 update punished sensationalism
- Local relevance for the reader's country
- Clean technical eligibility: indexable, fast, structured (NewsArticle where relevant)
If you've been hit by a Discover core update, recovery is about quality and local relevance, not tricks.
Delivered by Miguel Maio - in digital since 1998, SEO and SEA since 2007. See also the consultancy and the articles.
Frequently asked questions
What is Google Discover?
A personalized Google feed that surfaces content by interest, with no search query. High volume, but volatile. Feb 2026 update →
I lost Discover traffic after a core update. Can I recover?
You can, with a focus on quality, local relevance and E-E-A-T. See the analysis of the February 2026 Discover core update. Read the analysis →
Does Discover work outside the US?
Yes - Discover is global, though volatile and market-sensitive. Local relevance and E-E-A-T matter as much as technical setup. Feb 2026 update →
Can you work on Discover for a non-English site?
Yes - the levers (quality, images, freshness, local relevance) are language-agnostic; I adapt them to your market. Get in touch →