GEO (Generative Engine Optimization)
GEO consulting so your brand gets cited by ChatGPT, Perplexity, Gemini, Copilot and Google AI Overviews.
View service →Consulting
Digital marketing consulting, focused on being found
On search engines and in AI engines. Rigorous diagnosis, clear priorities, execution.
SEO Migration
Change platform, domain or URL structure without avoidable loss of organic traffic.
View service →Technical SEO
Technical SEO consulting and audits that unblock rankings: crawl, indexing, Core Web Vitals, structured data, Discover and News.
View service →International SEO & hreflang
International SEO consultant for multi-market, multilingual sites: hreflang, geo-targeting, ccTLD vs subfolder architecture and cross-market cannibalization.
View service →AI Overviews & Answer Engines
Answer Engine Optimization so your content is used in Google AI Overviews and cited by ChatGPT, Perplexity and Copilot.
View service →Analytics (GA4)
GA4 and GTM done right: reliable measurement and reports that support decisions.
View service →Google Ads (PPC)
Google Ads management that converts: more ROAS, better Quality Score, less waste.
View service →Digital Growth
Data-driven digital growth: North Star, funnel and experimentation to grow systematically, not by intuition.
View service →Google Discover & News
Google Discover and Google News consulting: eligibility, content, structured data and recovery from traffic drops after Discover core updates.
View service →Digital Strategy
Digital strategy that connects positioning, channels and measurement into one roadmap - so SEO, GEO, paid and content pull in the same direction.
View service →Lead Generation
Lead generation that turns traffic into qualified pipeline: intent-matched landing pages, frictionless forms, tracking and nurture.
View service →YouTube SEO
YouTube SEO consulting: rank videos on the world's second-largest search engine and win video carousels in Google.
View service →SEO vs SEA vs GEO
| Criterion | SEO | SEA | GEO |
|---|---|---|---|
| What it is | Organic search traffic | Paid search (Google Ads) | Being cited in AI answers |
| Traffic cost | No cost per click | Pay per click | No cost per click |
| Time to results | Medium term | Immediate | Medium term |
| Where it shows | Organic results, Discover | Top/bottom of search | ChatGPT, Perplexity, AI Overviews |
FAQ
How I work
Do you work on projects or retainers?
Both: scoped consulting, a fixed project, or an ongoing retainer. I adapt the format to your goal. Get in touch →
Do you do SEO and GEO together?
Yes. GEO rests on SEO fundamentals; worked together, they reinforce each other. SEO vs GEO →
Do you work with clients outside Portugal?
Yes - most of my consulting is with international teams. I work remotely across Europe and beyond, with hands-on experience of large multi-region, multilingual sites: Mercedes-Benz's international eCommerce and a decade in WPP Media agencies. International SEO →
How do you work remotely and across time zones?
Remote-first and async by default, with scheduled calls. I overlap comfortably with European and US-Eastern hours and set the cadence around your team's working day. I work in English and Portuguese. Get in touch →
Why hire a senior European consultant instead of a local agency?
You work directly with the person doing the work - no account-manager layer, no junior hand-off. Enterprise pedigree, hands-on delivery, and a bias for priorities that move revenue rather than vanity metrics. See the background →
What does an engagement look like, and how long?
Usually an audit and roadmap first, then scoped implementation or an ongoing retainer. Technical quick wins can land in weeks; authority, content and GEO compound over months. See Technical SEO →
How do you measure results?
Against outcomes tied to your business - conversions and pipeline in GA4 and Search Console - not rankings or traffic in isolation. You get a baseline up front and clear reporting. See Analytics →
Do you sign NDAs and handle data under GDPR?
Yes to both. I'm happy to sign an NDA, and I handle your data and tool access under GDPR, with least-privilege access limited to what the work needs. Privacy & cookies →
What's your goal?
Scoped consulting, a fixed project or a retainer. Tell me and I'll propose the path.
Let's talk