Digital Marketing · SEO · GEO · Analytics

I help brands get found on Google and in AI engines.

I'm Miguel Maio. I've worked in digital since 1998, in SEO and SEA since 2007, and trained teams for 15+ years. Former Global SEO Specialist at Mercedes-Benz and a decade in WPP Media agencies. I help teams master technical SEO, analytics and the new frontier: GEO.

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Miguel Maio, SEO and GEO consultant and trainer
Companies I've worked at:
Consulting

Consulting and training, from technical to strategic

I work both with those who need to fix a concrete organic problem and with teams that need to level up. Rigorous diagnosis, clear priorities, execution.

See the consultancy, the articles or get in touch.

Experience

15+ years training teams - and doing the work

I don't teach theory I haven't shipped. Former Global SEO Specialist at Mercedes-Benz on the brand's international sites, a decade in WPP Media (GroupM) agencies, and a guest lecturer at European business schools - voted best professor of a digital postgraduate three times.

International by default

Multi-market, multilingual sites: hreflang, geo-targeting and architecture that scales across countries. I work remotely with clients worldwide, across time zones.

Technical and strategic

From crawl and Core Web Vitals to GEO and measurement - the full stack, prioritized by business impact, not vanity metrics.

Honest and measurable

No guarantees of a ChatGPT citation, no black boxes. Clear diagnosis, realistic expectations, results you can measure in GA4.

Approach

From global e-commerce to the training room

I started in digital in 1998 - journalist, internet manager, then SEO. I've optimized international sites at scale, run search and performance at agencies for dozens of brands, and taught since 2009 what I practice. That mix is the point: I bring the rigour of enterprise SEO and the clarity of someone who has to explain it to a room. Whether you need a scoped audit, an ongoing retainer or a team that levels up, the goal is the same - be found on Google and cited in AI answers, in every market that matters to you.

FAQ

The essentials, answered

What is GEO and how is it different from SEO?

GEO (Generative Engine Optimization) is about being cited inside AI answers - ChatGPT, Perplexity, Gemini, Copilot and Google's AI Overviews. SEO fights for a position in a list of links; GEO fights for a mention inside the answer. They share fundamentals but need distinct strategies. SEO vs GEO →

Do you work with international clients?

Yes. I work remotely with clients worldwide, and I have hands-on experience with international, multilingual sites (hreflang, geo-targeting). Get in touch →

Do you work on projects or retainers?

Both. A scoped consulting project (audit, diagnosis), a project with a start and end, or an ongoing retainer. I work with a very limited number of clients and do not take one-off, low-involvement tasks. See consultancy →

How long until I see results?

SEO is medium-term: technical fixes can show in weeks, authority and content take months. GEO and paid search show signals sooner. I set realistic expectations up front. GEO guide →

Let's put your brand on the map - and in AI answers

Consulting or training for your team. Tell me the goal and I'll propose the shortest path.

Let's talk