GEO
Visibility in AI engines.
Learn more →I help brands get found on Google and in GenAI engines.
I'm Miguel Maio. I've worked in digital since 1998, in SEO and SEA since 2007, and trained teams for 15+ years. Former Global SEO Specialist at Mercedes-Benz and a decade in WPP Media agencies. I help teams master technical SEO, analytics, GEO and digital marketing strategy.
Companies I've worked at:
Consulting
Consulting and training, from technical to strategic
No fluff: rigorous diagnosis, clear priorities, execution. I don't subcontract or use interns.
Technical SEO
Crawl, rendering, JavaScript.
Learn more →SEO Migration
Migrate without avoidable ranking loss.
Learn more →See the consultancy, the articles or get in touch.
Experience
15+ years training teams - and doing the work
I don't teach theory I haven't shipped. Former Global SEO Specialist at Mercedes-Benz on the brand's international sites, a decade in WPP Media (GroupM) agencies, and a guest lecturer at European business schools - voted best professor of a digital postgraduate three times.
International by default
Multi-market, multilingual sites: hreflang, geo-targeting and architecture that scales across countries. I work remotely with clients worldwide, across time zones.
Technical and strategic
From crawl and Core Web Vitals to GEO and measurement - the full stack, prioritized by business impact, not vanity metrics.
Honest and measurable
No guarantees of a ChatGPT citation, no black boxes. Clear diagnosis, realistic expectations, results you can measure in GA4.
Approach
From global e-commerce to the classroom
I started in digital in 1998 - journalist, internet manager, then SEO. I've optimized international sites at scale, run search and performance at agencies for dozens of brands, and taught since 2009 what I practice. That mix is the point: I bring the rigour of enterprise SEO and the clarity of someone who has to explain it to a room. Whether you need a scoped audit, an ongoing retainer or a team that levels up, the goal is the same - be found on Google and cited in AI answers, in every market that matters to you.
FAQ
The essentials, answered
What kind of training do you offer?
Tailored, in-company training for teams, plus programmes in technical SEO, SEA, analytics and GEO/AEO, adapted to the level and sector. See courses → · Is a course worth it in 2026? →
Do you work with international clients?
Yes, and it's where I prefer to focus today: international, multi-market projects. I work on multilingual architecture, hreflang and geo-targeting, the technical SEO base that holds several markets. Hreflang mistakes → · Technical SEO →
Do you help brands show up in AI answers (ChatGPT, AI Overviews)?
Yes, it's the focus of GEO: being cited by AI engines and in Google's AI Overviews and AI Mode. If you run ads, there's also the impact on Search Ads. GEO → · AI Overviews → · AI Mode → · Impact on Search Ads →
Do you work on projects or retainers?
Both. A scoped consulting project (audit, diagnosis), a project with a start and end, or an ongoing retainer. I work with a very limited number of clients and do not take one-off, low-involvement tasks. See consultancy →