A default GA4 install answers none of your real questions
The GA4 setup that actually matters: key events, enhanced measurement, GTM, Consent Mode, internal-traffic exclusion and linking GSC and Ads.
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Analytics and measurement
Without clean measurement, the rest is guesswork. GA4, consent mode and attribution are what separate a decision from an opinion - including traffic that comes from AI.
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AI traffic hides in GA4 by default: here's how to see it
A practical guide to tracking visits from ChatGPT, Perplexity, Gemini and Copilot in GA4: referrers, a custom channel group, regex and the caveats.
GA4 and GDPR: Consent Mode done right
How to run GA4 in a GDPR-compliant way: a real consent banner, Google Consent Mode v2, conditional tags and consent modeling.
Looker Studio dashboards people actually use
How to build Looker Studio dashboards that drive decisions: connect GA4 and Search Console, design for the question, blend data, avoid clutter.
Attribution models: why last-click makes you cut the wrong SEO and GEO
An in-depth guide to attribution models and non-paid traffic.