Technical SEO checklist (2026)
A technical SEO checklist for 2026: crawl, indexing, rendering, Core Web Vitals and structured data.
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SEO: articles and resources
SEO in 2026 isn't keywords. It's the technical base GEO demands: crawl, indexing and data that engines - classic and AI - can actually read. Without it, nothing else starts.
Technical SEO
Crawl, render, CWV and structured data.
Core Web Vitals: you pass on desktop and fail on mobile
Core Web Vitals explained: what LCP, INP and CLS measure, the 'good' thresholds, and how to improve each.
Structured data (Schema) worth doing
Which structured data to implement and why: Article, FAQPage, Product, Person and Organization.
How to run an on-page SEO audit with ChatGPT
Run an on-page SEO audit in minutes with ChatGPT: a safe, complete prompt (title, canonical, hreflang, structured data, redirects) plus prioritized actions.
Screaming Frog for GEO
How to use Screaming Frog for GEO: audit citability, run LLM prompts at scale, validate structured data, check JS rendering and monitor AI bots.
Screaming Frog for embeddings and vectors
How to use Screaming Frog to generate embeddings and work with vectors: semantic similarity, content clusters, cannibalization and internal linking.
Technical SEO: why an audit is different from a list of crawl and indexing errors
A technical SEO audit isn't an export of 4xx errors and missing metas.
International and migrations
Hreflang, multiple markets and moving without losing traffic.
hreflang: the errors that make Google serve the wrong country
hreflang isn't a tag, it's a reciprocal system.
Expanding abroad: the SEO mistakes that cost you
Translating your site isn't expanding.
Site migration without avoidable loss
How to migrate a site (new domain, CMS or URLs) without losing rankings: URL map, 301 redirects, validation and monitoring.
Keyword and data sources
Where a serious study starts and with what data.
Keyword research: architecture of demand, not a list
Senior-level keyword research: model demand, give it architecture (pillars, clusters, intent) and prioritise with ETI.
Digital marketing data sources (2026): cite the primary, not the middleman
The most reliable data sources for digital marketing: DataReportal, Statista, StatCounter, Pew, ITU, GWI and more.
Zero-click at 68%: the new SEO KPIs when the click stops counting
68% of Google searches no longer produce a click (2026).
Discover and discovery
Traffic that doesn't come through a search box.
Google Discover is the channel you earn, not the one you target
What Google Discover is, how the feed picks content, and how to become eligible: large images, E-E-A-T, freshness and local relevance.
Google Discover core update of February 2026: what changed and who was hit
The February 2026 Google Discover core update prioritized local content, cut clickbait and shook non-US publishers' traffic.
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