Miguel Maio, SEO & GEO consultant and trainer
I've worked in the field since 1998 - from journalist and internet manager to global SEO specialist - and I've taught since 2009 what I practice.
Companies I've worked at
Background
I was Global SEO Specialist at Mercedes-Benz, where I worked on the brand's international sites and key areas such as automotive eCommerce, digital products and after-sales. Before that, a decade in WPP Media (formerly GroupM) agencies, in Head of Search, Head of Performance and Head of Operations roles.
My roots are digital from the start: internet business manager at a leading radio group, then SAPO, and co-founder of an early web company. I've worked digital strategy for dozens of national and international brands.
Credentials
Google Partner agency - recognized by Google for Google Ads.- Google Ads and Google Analytics certified.
- Other certifications: HubSpot, Blue Array (Technical SEO), Semrush.
- Guest lecturer at European business schools; voted best professor of a Digital Business postgraduate program three times.
- Panel moderator at industry events, including RELACTION 2026 (marketing, AI and mental health) at the Polytechnic of Leiria.
Moderating the “Marketing Talks — The Future of Data” panel at RELACTION 2026, Polytechnic of Leiria.
How I work
I take a very limited number of clients at a time, to guarantee focus. I work in scoped consulting or a strategic retainer, and in team training - not one-off, low-involvement tasks. I work mostly with brands and teams that have digital maturity and treat this as an investment, not an expense.
What people say
During the first year of my marketing career, I had the pleasure of reporting to Miguel. He taught me to “fish”, empowering me to address challenges independently. He wasn't just a manager; he was a leader who executed alongside us. I fully recommend Miguel for any leadership role in digital marketing.
Besides being an incredible professional with deep knowledge of all areas of digital marketing (SEO, SEA, Analytics), Miguel is also an amazing leader. Always ready to roll up his sleeves and help the team. He's dependable, reliable and always insightful.
I had the opportunity to work with Miguel for a couple of years, and it was a real pleasure. Miguel has deep knowledge of online advertising solutions, which results from his interest and experience. I can only hope we have the chance to work together again.
I've had the opportunity to work with Miguel for a couple of years and learned a lot being part of his team. Miguel has a deep knowledge of digital marketing and online advertising, so he is able to deliver the best solution for any client's request.
Miguel is a very good colleague with excellent skills and vast experience in online strategy, content management, and internet advertising - a truly e-strategic mind.
I had the privilege of being Professor Miguel's student. His ability to explain Google Analytics to a class where half had never used the platform was truly impressive. One of the best professors in the program.
Frequently asked questions
Who is Miguel Maio?
An SEO, SEA and GEO consultant and trainer with 25+ years in digital (since 1998). Former Global SEO Specialist at Mercedes-Benz and ex-WPP Media. See consultancy →
Do you work internationally?
Yes - remotely, with clients worldwide, and with hands-on experience in international, multilingual sites. Get in touch →
How do I work with you?
I take a very limited number of clients, in scoped consulting or a retainer, and in team training - not one-off tasks. Tell me the goal and I'll propose the path. Let's talk →