Miguel Maio, SEO & GEO consultant and trainer
I've worked in the field since 1998 - from journalist and internet manager to global SEO specialist - and I've taught since 2009 what I practice.
Companies I've worked at
Background
Former Global SEO Specialist at Mercedes-Benz, where I built SEO from the ground up for the brand's international sites and key areas such as passenger cars, automotive eCommerce and digital products. Before that, a decade in WPP Media (formerly GroupM) agencies, in Head of Search, Head of Performance and Director of Operations roles.
My roots are digital from the start: after the era of the ZX Spectrum, MS-DOS and BBS, I was internet business manager at Grupo Renascença Multimédia (rr.pt, rfm.pt, mega.fm), then SAPO, co-founded the early web company Futurnet, and started out as a journalist at the newspaper A Capital. I've worked digital strategy for dozens of national and international brands.
Credentials
Google Partner agency - recognized by Google for Google Ads.
Certified trainer by Portugal's IEFP (Institute for Employment and Vocational Training), holding the Certificate of Pedagogical Competences (CCP) since 1998.- Google Ads and Google Analytics certified since 2011.
- Other certifications: HubSpot, Blue Array (Technical SEO), Semrush.
- Guest lecturer at European business schools; voted best professor of a Digital Business postgraduate program three times.
- Panel moderator at industry events, including RELACTION 2026 (marketing, AI and mental health) at the University of Leiria and Oeste (ULO).
Moderating the “Marketing Talks — The Future of Data” panel at RELACTION 2026, University of Leiria and Oeste (ULO).
I also take part in industry charity initiatives - such as the 2026 charity eBook, in aid of Acreditar.
How I work
I take on only an extremely limited number of projects at a time, to guarantee full focus and involvement. I decline one-off tasks and/or low-involvement, low-value, ad-hoc execution.
What people say
Francisco Sá MarquesSenior Performance Marketer @ Pleo
During the first year of my marketing career, I had the pleasure of reporting to Miguel. He taught me to “fish”, empowering me to address challenges independently. He wasn't just a manager; he was a leader who executed alongside us. I fully recommend Miguel for any leadership role in digital marketing.
Marisa Santos CostaSourcing Director @ Teleperformance
Besides being an incredible professional with deep knowledge of all areas of digital marketing (SEO, SEA, Analytics), Miguel is also an amazing leader. Always ready to roll up his sleeves and help the team. He's dependable, reliable and always insightful.
Teresa NogueiraDigital Projects Senior Manager, Jerónimo Martins
I had the opportunity to work with Miguel for a couple of years, and it was a real pleasure. Miguel has deep knowledge of online advertising solutions, which results from his interest and experience. I can only hope we have the chance to work together again.
Linda BarreiroSenior Content Editor
I've had the opportunity to work with Miguel for a couple of years and learned a lot being part of his team. Miguel has a deep knowledge of digital marketing and online advertising, so he is able to deliver the best solution for any client's request.
Alexandra PassaroDigital Strategist
Miguel is a very good colleague with excellent skills and vast experience in online strategy, content management, and internet advertising - a truly e-strategic mind.
Micael SilvaMarketing Manager @ Skillful
I had the privilege of being Professor Miguel's student. His ability to explain Google Analytics to a class where half had never used the platform was truly impressive. One of the best professors in the program.
Frequently asked questions
Do you work internationally?
Yes - remotely, with clients worldwide, and with hands-on experience in international, multilingual sites. Get in touch →
How do I work with you?
I take a very limited number of clients, in scoped consulting or a retainer, and in team courses - not one-off tasks. Tell me the goal and I'll propose the path. Let's talk →
Some brands I've worked with
Over the years, in agency settings (WPP Media) and my own independent projects.
