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  <title>Miguel Maio - Articles</title>
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  <description>Articles on SEO, GEO, SEA and digital marketing, by Miguel Maio.</description>
  <language>en</language>
  <lastBuildDate>Thu, 22 Oct 2026 18:27:15 GMT</lastBuildDate>
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    <title>Lead generation: the mistakes that kill profit</title>
    <link>https://miguelmaio.com/en/articles/lead-generation-mistakes-that-kill-profit/</link>
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    <pubDate>Thu, 22 Oct 2026 09:00:00 GMT</pubDate>
    <description>Lead generation on a base you do not control does not scale sales - it scales loss. The mistakes that kill profit, and what I demand before I take it on.</description>
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    <title>Digital marketing certifications: which ones are worth it</title>
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    <pubDate>Wed, 21 Oct 2026 09:00:00 GMT</pubDate>
    <description>A certification alone is worth nothing. It counts in the triangle with experience and a real course. What a recruiter looks for, and the mix that wins.</description>
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    <title>Free SEO and SEM certifications: what actually counts</title>
    <link>https://miguelmaio.com/en/articles/seo-sem-certifications/</link>
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    <pubDate>Tue, 20 Oct 2026 09:00:00 GMT</pubDate>
    <description>There are free, credible SEM certifications. For SEO there aren't: Google doesn't certify SEO and the ones that count are paid. The portfolio is the proof.</description>
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  <item>
    <title>Technical SEO: why an audit is different from a list of crawl and indexing errors</title>
    <link>https://miguelmaio.com/en/articles/technical-seo-audit-beyond-crawl-indexing/</link>
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    <pubDate>Tue, 20 Oct 2026 09:00:00 GMT</pubDate>
    <description>A technical SEO audit isn't an export of 4xx errors and missing metas. It's context, priority and revenue impact. What Google showed on a slide in Berlin.</description>
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    <title>Google certifications: which ones actually count</title>
    <link>https://miguelmaio.com/en/articles/google-certifications/</link>
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    <pubDate>Mon, 19 Oct 2026 09:00:00 GMT</pubDate>
    <description>The Google certifications that count live in Skillshop, are free, and expire every year. What happened to Digital Garage, and which ones are worth it.</description>
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    <title>Ten mistakes when choosing a GEO course</title>
    <link>https://miguelmaio.com/en/articles/geo-course-mistakes/</link>
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    <pubDate>Mon, 19 Oct 2026 09:00:00 GMT</pubDate>
    <description>How to choose a GEO course without buying promises no one can keep: the ten costliest mistakes and the sign that gives each one away before you pay.</description>
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    <title>AI certifications: where to start</title>
    <link>https://miguelmaio.com/en/articles/genai-certifications/</link>
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    <pubDate>Sun, 18 Oct 2026 09:00:00 GMT</pubDate>
    <description>Which AI certifications are worth it for a junior in 2026, and in what order. The path from free to exam-grade, and why the certificate isn't enough.</description>
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    <title>Your first marketing job: how to break in with no experience</title>
    <link>https://miguelmaio.com/en/articles/first-marketing-job-no-experience/</link>
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    <pubDate>Sat, 17 Oct 2026 09:00:00 GMT</pubDate>
    <description>No experience for your first marketing job? The paradox is broken with proof of work, not certificates. The method, the numbers and the ATS filter.</description>
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    <title>Keyword research: architecture of demand, not a list</title>
    <link>https://miguelmaio.com/en/articles/keyword-research/</link>
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    <pubDate>Fri, 16 Oct 2026 09:00:00 GMT</pubDate>
    <description>Senior-level keyword research: model demand, give it architecture (pillars, clusters, intent) and prioritise with ETI. For SEO, SEA and GEO.</description>
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    <title>Why each AI engine cites different sources</title>
    <link>https://miguelmaio.com/en/articles/ai-engines-cite-different-sources/</link>
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    <pubDate>Thu, 15 Oct 2026 09:00:00 GMT</pubDate>
    <description>Same question, near-disjoint sources. Why ChatGPT, Gemini, Perplexity and AI Overviews cite different sites, what each one rewards and what to do.</description>
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  <item>
    <title>Your media channels are the intelligence GEO is missing</title>
    <link>https://miguelmaio.com/en/articles/media-channels-geo-intelligence/</link>
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    <pubDate>Mon, 12 Oct 2026 09:00:00 GMT</pubDate>
    <description>Every paid and organic channel tells you something GEO can't measure. The map of signals by CITAR and journey stage, from Search Ads to affiliates.</description>
  </item>
  <item>
    <title>BrightonSEO 2026: everyone talks about AI, nobody from AI talks about SEO</title>
    <link>https://miguelmaio.com/en/articles/brightonseo-2026/</link>
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    <pubDate>Sun, 11 Oct 2026 09:00:00 GMT</pubDate>
    <description>I went to BrightonSEO 2026 for the 3rd time. Everyone talks about AI; nobody from AI talks about SEO. What the empty chair says about GEO - and what to do.</description>
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  <item>
    <title>Proving the value of GEO: the report decision-makers approve</title>
    <link>https://miguelmaio.com/en/articles/proving-geo-value/</link>
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    <pubDate>Fri, 09 Oct 2026 09:00:00 GMT</pubDate>
    <description>Report GEO without a Search Console: a prompt matrix by segment, customer type and journey stage, with the right KPI per stage - trend, not false precision.</description>
  </item>
  <item>
    <title>AI crawlers and bots: who crawls, renders and indexes</title>
    <link>https://miguelmaio.com/en/articles/ai-crawlers-and-bots/</link>
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    <pubDate>Tue, 06 Oct 2026 09:00:00 GMT</pubDate>
    <description>A reference matrix of the AI crawlers and bots that matter: who crawls, who renders JavaScript and who indexes or trains. With sources and what to do.</description>
  </item>
  <item>
    <title>Brand awareness without capture: the demand you pay for converts for your competitor</title>
    <link>https://miguelmaio.com/en/articles/brand-awareness-and-organic-traffic/</link>
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    <pubDate>Mon, 05 Oct 2026 09:00:00 GMT</pubDate>
    <description>You pay for brand awareness but don't capture the demand it creates? The click goes to a competitor. Real eCommerce case: search ads, first-party, organic.</description>
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  <item>
    <title>Attribution models: why last-click makes you cut the wrong SEO and GEO</title>
    <link>https://miguelmaio.com/en/articles/attribution-models/</link>
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    <pubDate>Mon, 05 Oct 2026 09:00:00 GMT</pubDate>
    <description>An in-depth guide to attribution models and non-paid traffic. Why last-click penalizes SEO and GEO, the journey errors and what GA4 does.</description>
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  <item>
    <title>AI can cite the wrong market of your brand (and hreflang won't protect you)</title>
    <link>https://miguelmaio.com/en/articles/international-geo/</link>
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    <pubDate>Sun, 04 Oct 2026 09:00:00 GMT</pubDate>
    <description>I measured what ChatGPT and Gemini serve a user in Portugal for four international brands. hreflang isn't enough: AI resolves by entity and content.</description>
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  <item>
    <title>Digital marketing isn't learned by watching slides</title>
    <link>https://miguelmaio.com/en/articles/digital-marketing-in-practice/</link>
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    <pubDate>Fri, 02 Oct 2026 09:00:00 GMT</pubDate>
    <description>The evidence is clear: digital marketing is learned by doing, not by watching slides. What Freeman and Harvard found, and how to spot a hands-on course.</description>
  </item>
  <item>
    <title>AI Overviews and AI Mode vs Google Search Ads: the real impact and what to do</title>
    <link>https://miguelmaio.com/en/articles/ai-overviews-ai-mode-google-search-ads/</link>
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    <pubDate>Tue, 29 Sep 2026 09:00:00 GMT</pubDate>
    <description>The real impact of AI Overviews and AI Mode on Google Search Ads: what happens to CTR, Absolute Top IS and results, with data and what to do.</description>
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  <item>
    <title>Digital marketing course in 2026: is it worth it? (with AI changing everything)</title>
    <link>https://miguelmaio.com/en/articles/digital-marketing-course-2026-worth-it/</link>
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    <pubDate>Tue, 29 Sep 2026 09:00:00 GMT</pubDate>
    <description>Is a digital marketing course worth it in 2026, with AI doing part of the work? Yes, but not the one most people pick. When it's worth it and when it isn't.</description>
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  <item>
    <title>hreflang: the errors that make Google serve the wrong country</title>
    <link>https://miguelmaio.com/en/articles/hreflang-common-mistakes/</link>
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    <pubDate>Tue, 29 Sep 2026 09:00:00 GMT</pubDate>
    <description>hreflang isn't a tag, it's a reciprocal system. The errors that make Google serve the wrong URL to the wrong country - and how to validate them.</description>
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  <item>
    <title>Google moved checkout inside AI Mode - and on Shopify it's opt-out</title>
    <link>https://miguelmaio.com/en/articles/google-native-checkout-ai-mode-ucp/</link>
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    <pubDate>Sun, 27 Sep 2026 09:00:00 GMT</pubDate>
    <description>Google brought buying inside AI Mode and Gemini with the Universal Commerce Protocol and Google Pay. On Shopify it's opt-out. What changes and what to do.</description>
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  <item>
    <title>What I no longer teach in SEO (and what changed since 2009)</title>
    <link>https://miguelmaio.com/en/articles/what-i-no-longer-teach-in-seo/</link>
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    <pubDate>Wed, 23 Sep 2026 09:00:00 GMT</pubDate>
    <description>I've taught SEO since 2009 and cut more than I've added. What died, what survived, and what became non-negotiable in the AI era.</description>
  </item>
  <item>
    <title>Why SEO is important: the top mistakes brands make in 2026</title>
    <link>https://miguelmaio.com/en/articles/why-seo-is-important/</link>
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    <pubDate>Tue, 22 Sep 2026 09:00:00 GMT</pubDate>
    <description>Why SEO is important and the top mistakes brands make in 2026: rarely tactical, but platform, organisation and measurement. The same that sink GEO.</description>
  </item>
  <item>
    <title>How to choose a digital marketing course without falling for the hype</title>
    <link>https://miguelmaio.com/en/articles/how-to-choose-a-digital-marketing-course/</link>
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    <pubDate>Tue, 22 Sep 2026 09:00:00 GMT</pubDate>
    <description>The criteria I use when people ask which digital marketing course to pick: who teaches, a 2026 syllabus (GEO, GA4), real practice and certification that counts.</description>
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  <item>
    <title>Voice search is back - and this time there are no ten links to fight over, just one spoken answer</title>
    <link>https://miguelmaio.com/en/articles/voice-ai-search-live/</link>
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    <pubDate>Mon, 21 Sep 2026 09:00:00 GMT</pubDate>
    <description>Gemini 3.8 Live brought conversational voice search to Search Live - multimodal, in 97 languages. Why classic SEO fails it and how to be the answer.</description>
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  <item>
    <title>Europe just lost free product listings on Google - and rushing to a CSS solves the wrong problem</title>
    <link>https://miguelmaio.com/en/articles/free-product-listings-eea/</link>
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    <pubDate>Sun, 20 Sep 2026 09:00:00 GMT</pubDate>
    <description>Google removed free product listings and carousels in the EEA over the DMA - 90-100% drops. The competitive impact and the alternatives for retailers.</description>
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    <title>A publisher's robots.txt is blocking what nobody audited</title>
    <link>https://miguelmaio.com/en/articles/publisher-robots-txt-ai/</link>
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    <pubDate>Sun, 20 Sep 2026 09:00:00 GMT</pubDate>
    <description>At a news publisher, robots.txt and the CDN block citations, images and Discover with nobody auditing. What I check resource by resource.</description>
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    <title>Reddit lost 86% of its ChatGPT citations in four days. The lesson isn't about Reddit.</title>
    <link>https://miguelmaio.com/en/articles/ai-citations-platform-risk/</link>
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    <pubDate>Wed, 16 Sep 2026 09:00:00 GMT</pubDate>
    <description>Reddit lost 86% of its ChatGPT citations in four days in August 2026. What changed, what didn't, and three decisions that stop you depending on one platform.</description>
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    <title>Advertising on ChatGPT doesn't put you in the answer. It puts you below it.</title>
    <link>https://miguelmaio.com/en/articles/advertise-on-chatgpt-openai-ads/</link>
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    <pubDate>Sun, 13 Sep 2026 09:00:00 GMT</pubDate>
    <description>How to advertise on ChatGPT with OpenAI Ads: where they appear, how you buy, audiences, the Pixel, privacy and the legal frame. With the Ads Manager inside.</description>
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    <title>AI won't replace your marketing - it exposes it. And the answer is brand.</title>
    <link>https://miguelmaio.com/en/articles/brand-authority-ai-era/</link>
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    <pubDate>Tue, 25 Aug 2026 09:00:00 GMT</pubDate>
    <description>AI doesn't replace you: it exposes who built a brand and who only bought traffic. Why authority and awareness become the discovery asset - strategy, not clicks.</description>
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    <title>Google Ads scripts: the alerting that stops you burning budget</title>
    <link>https://miguelmaio.com/en/articles/google-ads-scripts/</link>
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    <pubDate>Fri, 07 Aug 2026 09:00:00 GMT</pubDate>
    <description>How I use Google Ads scripts to catch what silently burns budget: 404s, CTR/CPC/CPA anomalies and zero impressions. With real thresholds and galleries.</description>
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    <title>AI Max for Search: Google Ads' AI layer, without the hype</title>
    <link>https://miguelmaio.com/en/articles/google-ai-max-for-search/</link>
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    <pubDate>Thu, 06 Aug 2026 09:00:00 GMT</pubDate>
    <description>AI Max is Google Ads' keywordless AI layer, universal since April 2026. What it does, the controls that prevent waste, and the honest read.</description>
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    <title>AI browsers already browse for you: what changes for your site</title>
    <link>https://miguelmaio.com/en/articles/ai-browsers-atlas-comet/</link>
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    <pubDate>Thu, 06 Aug 2026 09:00:00 GMT</pubDate>
    <description>AI browsers already browse, summarize and act for you. What ChatGPT Atlas and Perplexity Comet change for your traffic, analytics and conversions.</description>
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  <item>
    <title>Google's new intelligent Search and 24/7 agents: what changes for your business</title>
    <link>https://miguelmaio.com/en/articles/google-intelligent-search-box-agents/</link>
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    <pubDate>Wed, 05 Aug 2026 09:00:00 GMT</pubDate>
    <description>Google reinvented the Search box (its biggest upgrade in 25 years) and launched agents that search for you 24/7. What changes for your business.</description>
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    <title>AI search advertising: what changes when the ad enters the answer</title>
    <link>https://miguelmaio.com/en/articles/ai-search-advertising/</link>
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    <pubDate>Sun, 02 Aug 2026 09:00:00 GMT</pubDate>
    <description>Ads arrived in AI search. What already exists (ChatGPT, Google AI Mode, Perplexity), what it costs, and how paid and GEO now play together. No hype, with data.</description>
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    <title>When AI lies about your brand: why, and how to fix it</title>
    <link>https://miguelmaio.com/en/articles/ai-hallucinations-about-your-brand/</link>
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    <pubDate>Sun, 02 Aug 2026 09:00:00 GMT</pubDate>
    <description>ChatGPT invents facts about your brand. Why it happens (parametric vs retrieval), what it costs (Air Canada, Deloitte) and how to fix it. With data.</description>
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    <title>AI in 2025, as seen on 60 Minutes: what it really changes for your visibility</title>
    <link>https://miguelmaio.com/en/articles/60-minutes-ai-what-it-means-for-marketing/</link>
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    <pubDate>Tue, 28 Jul 2026 09:00:00 GMT</pubDate>
    <description>The 60 Minutes AI episode (Hassabis, AGI, Project Astra) shows the promise and the risk - translated, without hype, into what changed in search and marketing.</description>
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    <title>Search Console finally measures your AI visibility (impressions only)</title>
    <link>https://miguelmaio.com/en/articles/search-console-ai-report/</link>
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    <pubDate>Tue, 28 Jul 2026 09:00:00 GMT</pubDate>
    <description>Google launched the generative AI performance report in Search Console (Jun 2026): impressions in AI Overviews and AI Mode. What it has and how to use it.</description>
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    <title>Agentic commerce: the agent picks your data, not your budget</title>
    <link>https://miguelmaio.com/en/articles/agentic-commerce-chatgpt-shopping/</link>
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    <pubDate>Tue, 28 Jul 2026 09:00:00 GMT</pubDate>
    <description>ChatGPT Shopping and AI buying agents already drive sales. How to make your products and brand visible to them: feeds, structured data and entity.</description>
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  <item>
    <title>AI Overviews vs AI Mode: why you need a multi-surface strategy</title>
    <link>https://miguelmaio.com/en/articles/ai-overviews-vs-ai-mode/</link>
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    <pubDate>Tue, 28 Jul 2026 09:00:00 GMT</pubDate>
    <description>AI Overviews and AI Mode are different Google surfaces and cite almost distinct sources (only ~10% overlap). Why you need a multi-surface strategy.</description>
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  <item>
    <title>Zero-click at 68%: the new SEO KPIs when the click stops counting</title>
    <link>https://miguelmaio.com/en/articles/zero-click-search-seo-kpis/</link>
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    <pubDate>Tue, 28 Jul 2026 09:00:00 GMT</pubDate>
    <description>68% of Google searches no longer produce a click (2026). How to measure SEO as traffic drops: impressions, AI citations and brand search.</description>
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  <item>
    <title>AI visibility audit: measure from the customer's prompt, not your assumptions</title>
    <link>https://miguelmaio.com/en/articles/ai-visibility-audit/</link>
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    <pubDate>Tue, 28 Jul 2026 09:00:00 GMT</pubDate>
    <description>How to audit your visibility across AI engines: a prompt baseline, share of voice, cited sources and tracking. A method when there's no Search Console for AI.</description>
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  <item>
    <title>Block or allow AI? The GSC control and robots.txt, without the myths</title>
    <link>https://miguelmaio.com/en/articles/block-allow-ai-google/</link>
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    <pubDate>Tue, 28 Jul 2026 09:00:00 GMT</pubDate>
    <description>Google lets you opt out of AI Overviews, AI Mode and Discover AI without losing ranking, but forfeiting AI traffic. When to block (almost never) and how.</description>
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  <item>
    <title>Reddit and UGC: why AI cites communities (and how to benefit, ethically)</title>
    <link>https://miguelmaio.com/en/articles/reddit-ugc-ai-citations/</link>
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    <pubDate>Tue, 28 Jul 2026 09:00:00 GMT</pubDate>
    <description>Reddit is the most-cited domain by AI in 2026. Why LLMs favour forums and user content - and how to earn presence without black-hat tactics.</description>
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    <title>Digital PR for GEO: how to earn the citations AI reuses</title>
    <link>https://miguelmaio.com/en/articles/digital-pr-geo-citations/</link>
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    <pubDate>Tue, 28 Jul 2026 09:00:00 GMT</pubDate>
    <description>Brand mentions in earned media influence AI visibility more than backlinks. How digital PR generates the citations ChatGPT, Perplexity and AI Overviews reuse.</description>
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  <item>
    <title>'AI slop' and E-E-A-T in 2026: how to keep quality when everyone publishes with AI</title>
    <link>https://miguelmaio.com/en/articles/ai-slop-eeat-2026/</link>
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    <description>Google doesn't penalize AI content - it penalizes value-less content at scale. How to keep E-E-A-T and trust in the 'AI slop' era.</description>
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    <title>Bing, Copilot and IndexNow: the forgotten engine that feeds ChatGPT</title>
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    <title>Expanding abroad: the SEO mistakes that cost you</title>
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    <description>Translating your site isn't expanding. The international SEO and GEO mistakes that lose markets, and why you need someone who masters local search.</description>
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    <title>Screaming Frog for embeddings and vectors</title>
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    <description>How to use Screaming Frog to generate embeddings and work with vectors: semantic similarity, content clusters, cannibalization and internal linking.</description>
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    <title>Screaming Frog for GEO</title>
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    <description>How to use Screaming Frog for GEO: audit citability, run LLM prompts at scale, validate structured data, check JS rendering and monitor AI bots.</description>
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    <title>GEO: the complete guide to Generative Engine Optimization</title>
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    <description>GEO explained: what it is, why it matters in 2026 (with data) and the CITAR method to get cited by ChatGPT, Perplexity and Gemini.</description>
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    <title>SEO vs GEO: what actually changes</title>
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    <description>SEO vs GEO without the hype: what each does, what they share, what changes in practice, and why you shouldn't pick just one. With a comparison table.</description>
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    <title>How to get cited in ChatGPT and Perplexity</title>
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    <description>AI Overviews explained: what they are, how they affect CTR, and how to optimize so your content is used in them. And why opting out (nosnippet) rarely pays.</description>
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    <description>The February 2026 Google Discover core update prioritized local content, cut clickbait and shook non-US publishers' traffic. Analysis and what to do.</description>
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    <title>How to run an on-page SEO audit with ChatGPT</title>
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    <description>Run an on-page SEO audit in minutes with ChatGPT: a safe, complete prompt (title, canonical, hreflang, structured data, redirects) plus prioritized actions.</description>
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    <title>Working with an international SEO &amp; GEO consultant</title>
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    <description>What to expect from a remote, senior SEO and GEO consultant: engagement models, how we work, and how to get the most value. Straight talk, no fluff.</description>
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    <title>Technical SEO checklist (2026)</title>
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    <pubDate>Fri, 03 Jul 2026 09:00:00 GMT</pubDate>
    <description>A technical SEO checklist for 2026: crawl, indexing, rendering, Core Web Vitals and structured data. What to check and in what order.</description>
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    <title>Core Web Vitals: you pass on desktop and fail on mobile</title>
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    <description>Core Web Vitals explained: what LCP, INP and CLS measure, the 'good' thresholds, and how to improve each. A practical guide for 2026.</description>
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    <title>Structured data (Schema) worth doing</title>
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    <description>Which structured data to implement and why: Article, FAQPage, Product, Person and Organization. How they earn rich results and help AI understand you.</description>
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    <title>Site migration without avoidable loss</title>
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    <description>How to migrate a site (new domain, CMS or URLs) without losing rankings: URL map, 301 redirects, validation and monitoring. Essential checklist.</description>
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    <title>Google AI Mode is becoming a destination, not a doorway</title>
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    <pubDate>Fri, 03 Jul 2026 09:00:00 GMT</pubDate>
    <description>Google AI Mode explained: how it differs from AI Overviews, query fan-out, and what changed in 2026. How to prepare your site.</description>
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    <title>llms.txt explained: what it is, and whether it's worth it</title>
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    <description>What the llms.txt file is, how it differs from robots.txt, how to create one step by step, and an honest take on whether it's worth it today.</description>
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    <title>AI traffic hides in GA4 by default: here's how to see it</title>
    <link>https://miguelmaio.com/en/articles/measure-ai-traffic-ga4/</link>
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    <pubDate>Fri, 03 Jul 2026 09:00:00 GMT</pubDate>
    <description>A practical guide to tracking visits from ChatGPT, Perplexity, Gemini and Copilot in GA4: referrers, a custom channel group, regex and the caveats.</description>
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    <title>GA4 and GDPR: Consent Mode done right</title>
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    <pubDate>Fri, 03 Jul 2026 09:00:00 GMT</pubDate>
    <description>How to run GA4 in a GDPR-compliant way: a real consent banner, Google Consent Mode v2, conditional tags and consent modeling. Legal, and you keep data.</description>
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    <title>Gemini cites entities it knows, not pages it finds</title>
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    <pubDate>Fri, 03 Jul 2026 09:00:00 GMT</pubDate>
    <description>Gemini and AI Overviews are grounded in Google's index and Knowledge Graph. How to build the entity signals - sameAs, Wikidata, schema - to get recognized.</description>
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    <title>E-E-A-T and entities: why AI trusts some sites and ignores others</title>
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    <description>What E-E-A-T really means, why entities make it machine-readable, and how experience, expertise, authority and trust decide whether AI cites you.</description>
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    <title>Google Discover is the channel you earn, not the one you target</title>
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    <pubDate>Fri, 03 Jul 2026 09:00:00 GMT</pubDate>
    <description>What Google Discover is, how the feed picks content, and how to become eligible: large images, E-E-A-T, freshness and local relevance.</description>
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    <title>Video SEO in the AI era: make video a search asset</title>
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    <pubDate>Fri, 03 Jul 2026 09:00:00 GMT</pubDate>
    <description>How video SEO works now: ranking on YouTube and in Google video, why transcripts and key moments matter, and how AI uses video content.</description>
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    <title>Google Ads account structure that actually works</title>
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    <pubDate>Fri, 03 Jul 2026 09:00:00 GMT</pubDate>
    <description>How to structure a Google Ads account for control and Quality Score: campaigns by intent, tight ad groups, match types, negatives and naming.</description>
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    <title>A default GA4 install answers none of your real questions</title>
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    <pubDate>Fri, 03 Jul 2026 09:00:00 GMT</pubDate>
    <description>The GA4 setup that actually matters: key events, enhanced measurement, GTM, Consent Mode, internal-traffic exclusion and linking GSC and Ads. Skip the fluff.</description>
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    <title>Looker Studio dashboards people actually use</title>
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    <description>How to build Looker Studio dashboards that drive decisions: connect GA4 and Search Console, design for the question, blend data, avoid clutter.</description>
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    <title>Performance Max: when it works, and how to keep control</title>
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    <description>An honest guide to Performance Max: what it is, when it pays, the black-box and brand-cannibalization risks, and how to keep control.</description>
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    <description>Quality Score demystified: the three components, why it lowers your cost per click, how to improve it, and the myths to ignore. Practical Google Ads leverage.</description>
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    <description>How to pick a North Star Metric and use the AARRR funnel (acquisition, activation, retention, referral, revenue) to focus growth on what actually compounds.</description>
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    <description>An honest framework for how much to invest in digital marketing: revenue benchmarks, stage and goals, the SEO-paid-content mix, and CAC vs LTV.</description>
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    <description>A complete YouTube SEO guide: keyword and intent research, metadata, thumbnails and packaging, retention, chapters and playlists - to rank on search engine #2.</description>
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    <description>The most reliable data sources for digital marketing: DataReportal, Statista, StatCounter, Pew, ITU, GWI and more. Where to find them and what to cite.</description>
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