Digital Growth - growth with method and experimentation
Digital Growth is a data-driven, experimentation-led approach that connects acquisition, activation and retention through fast test-and-learn cycles, with a focus on measurable impact - not intuition.
Summary
- North Star metric and growth funnel
- Prioritized experiment backlog
- Test-and-learn cycles
- Focus on measurable impact
What's included
- North Star metric definition
- Funnel map (acquisition to retention)
- Prioritized backlog (ICE/RICE)
- Experimentation cycles
- Institutionalizing the learnings
How I work
- Funnel and data diagnosis
- North Star and levers
- Experiment prioritization
- Running test cycles
- Scaling what works
Who it's for
Teams that want to grow systematically, not by guesswork.
The experimentation loop, made boringly repeatable
Growth that lasts isn't a lucky campaign; it's a loop you can run every week. Define the one metric that matters (the North Star), map the funnel from acquisition to retention, then run a prioritized backlog of experiments instead of arguing about opinions. The discipline is in prioritization and in actually institutionalizing what you learn - most teams run tests and forget the results.
I prioritize with a simple, honest framework so the loudest voice doesn't win the roadmap:
- ICE / RICE scoring: reach, impact, confidence, effort
- Ship the smallest test that can prove or kill the idea
- Measure against the North Star, not vanity metrics
- Write down the learning - win or lose - and scale what works
Acquisition levers (SEO, GEO, paid) feed the top of that loop; activation and retention decide whether the growth compounds.
Delivered by Miguel Maio - in digital since 1998, SEO and SEA since 2007. See also the consultancy and the articles.
Frequently asked questions
How is this different from strategy?
Strategy sets direction; Digital Growth is the experimentation engine that executes and optimizes it. See consultancy →
Does growth need SEO and paid?
Yes - they are core acquisition levers, orchestrated with activation and retention. See GEO →
Do you work with international, remote teams?
Yes - remote-first across European and US-Eastern hours. Growth experimentation works the same whether your team sits in one office or five countries. See consultancy →
How do you report progress?
A clear North Star and supporting KPIs, reviewed on a regular cadence and tied back to GA4 - so an international stakeholder sees the same picture you do. See Analytics →