North Star Metric and AARRR: focus growth on what compounds
How to pick a North Star Metric and use the AARRR funnel (acquisition, activation, retention, referral, revenue) to focus growth on what actually compounds.
Read the article →Articles
Strategy and growth
Growth isn't adding channels. It's choosing the metric that guides and the funnel that serves it. These articles are about direction, not the tactic of the day.
More in Strategy and Growth
Your marketing budget is set by unit economics, not a percentage
An honest framework for how much to invest in digital marketing: revenue benchmarks, stage and goals, the SEO-paid-content mix, and CAC vs LTV.
Brand awareness without capture: the demand you pay for converts for your competitor
You pay for brand awareness but don't capture the demand it creates? The click goes to a competitor.