How to choose a digital marketing course without falling for the hype
The criteria I use when people ask which digital marketing course to pick: who teaches, a 2026 syllabus (GEO, GA4), real practice and certification that counts.
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Learning and career
The market for certifications and courses is full of smoke. What's worth it, what isn't, and what I no longer teach - from someone who's been in the room for over fifteen years.
Certifications and courses
What the paper proves, and what it doesn't.
Digital marketing course in 2026: is it worth it? (with AI changing everything)
Is a digital marketing course worth it in 2026, with AI doing part of the work? Yes, but not the one most people pick.
Digital marketing certifications: which ones are worth it
A certification alone is worth nothing.
Free SEO and SEM certifications: what actually counts
There are free, credible SEM certifications.
Google certifications: which ones actually count
The Google certifications that count live in Skillshop, are free, and expire every year.
AI certifications: where to start
Which AI certifications are worth it for a junior in 2026, and in what order.
Ten mistakes when choosing a GEO course
How to choose a GEO course without buying promises no one can keep: the ten costliest mistakes and the sign that gives each one away before you pay.
Career and practice
Getting in, real practice and what changed.
Your first marketing job: how to break in with no experience
No experience for your first marketing job? The paradox is broken with proof of work, not certificates.
Digital marketing isn't learned by watching slides
The evidence is clear: digital marketing is learned by doing, not by watching slides.
What I no longer teach in SEO (and what changed since 2009)
I've taught SEO since 2009 and cut more than I've added.