Google Ads account structure that actually works
How to structure a Google Ads account for control and Quality Score: campaigns by intent, tight ad groups, match types, negatives and naming.
Read the article →Articles
SEA and advertising: articles and resources
Search advertising is being rewritten by AI. Tune Quality Score alone and you fall behind whoever understands agentic commerce and ads inside AI engines. Here's the management that converts and what's coming.
Google Ads management
Structure, Quality Score and automation with judgment.
Quality Score: the lever that lowers your cost per click
Quality Score demystified: the three components, why it lowers your cost per click, how to improve it, and the myths to ignore.
Performance Max: when it works, and how to keep control
An honest guide to Performance Max: what it is, when it pays, the black-box and brand-cannibalization risks, and how to keep control.
AI Max for Search: Google Ads' AI layer, without the hype
AI Max is Google Ads' keywordless AI layer, universal since April 2026.
Google Ads scripts: the alerting that stops you burning budget
How I use Google Ads scripts to catch what silently burns budget: 404s, CTR/CPC/CPA anomalies and zero impressions.
Advertising in the AI era
Ads on ChatGPT, agentic commerce and native checkout.
AI Overviews and AI Mode vs Google Search Ads: the real impact and what to do
The real impact of AI Overviews and AI Mode on Google Search Ads: what happens to CTR, Absolute Top IS and results, with data and what to do.
Advertising on ChatGPT doesn't put you in the answer. It puts you below it.
How to advertise on ChatGPT with OpenAI Ads: where they appear, how you buy, audiences, the Pixel, privacy and the legal frame.
AI search advertising: what changes when the ad enters the answer
Ads arrived in AI search.
Agentic commerce: the agent picks your data, not your budget
ChatGPT Shopping and AI buying agents already drive sales.
Google moved checkout inside AI Mode - and on Shopify it's opt-out
Google brought buying inside AI Mode and Gemini with the Universal Commerce Protocol and Google Pay.
Europe just lost free product listings on Google - and rushing to a CSS solves the wrong problem
Google removed free product listings and carousels in the EEA over the DMA - 90-100% drops.
More in SEA and Advertising
Lead generation: the mistakes that kill profit
Lead generation on a base you do not control does not scale sales - it scales loss.