Articles on SEO, GEO and digital marketing
Practical, honest guides on organic search, AI engines and measurement. No hype.
All articles - page 3
Bing, Copilot and IndexNow: the forgotten engine that feeds ChatGPT
ChatGPT and Copilot lean on Bing's index.
Screaming Frog for embeddings and vectors
How to use Screaming Frog to generate embeddings and work with vectors: semantic similarity, content clusters, cannibalization and internal linking at scale.
Screaming Frog for GEO
How to use Screaming Frog for GEO: audit citability, run LLM prompts at scale, validate structured data, check JS rendering and monitor AI bots in the Log File Analyser.
SEO vs GEO: what actually changes
SEO vs GEO without the hype: what each does, what they share, what changes in practice, and why you shouldn't pick just one.
AI Overviews: what they are and how to optimize
AI Overviews explained: what they are, how they affect CTR, and what to do so your content is used in them.
Google Discover core update of February 2026: what changed and who was hit
The February 2026 Google Discover core update prioritized local content, cut clickbait and shook non-US publishers' traffic.
How to run an on-page SEO audit with ChatGPT
Run an on-page SEO audit in minutes with ChatGPT: a safe, complete prompt (title, canonical, hreflang, structured data, redirects) plus prioritized actions.
Working with an international SEO & GEO consultant
What to expect from a remote, senior SEO and GEO consultant: engagement models, how we work, and how to get the most value.
Core Web Vitals: a practical guide
Core Web Vitals explained: what LCP, INP and CLS measure, the 'good' thresholds, and how to improve each.
Structured data (Schema) worth doing
Which structured data to implement and why: Article, FAQPage, Product, Person and Organization.