Articles on SEO, GEO and digital marketing
Practical, honest guides on organic search, AI engines and measurement. No hype.
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GA4 and GDPR: Consent Mode done right
How to run GA4 in a GDPR-compliant way: a real consent banner, Google Consent Mode v2, conditional tags and consent modeling.
How to be cited by Gemini and enter the Knowledge Graph
Gemini and Google AI Overviews are grounded in Google's index and Knowledge Graph.
E-E-A-T and entities: why AI trusts some sites and ignores others
What E-E-A-T really means, why entities make it machine-readable, and how experience, expertise, authority and trust decide whether AI cites you.
Google Discover: how the feed works and how to get in
What Google Discover is, how the feed picks content, and how to become eligible: large images, E-E-A-T, freshness and local relevance.
Video SEO in the AI era: make video a search asset
How video SEO works now: ranking on YouTube and in Google video, why transcripts and key moments matter, and how AI uses video content.
Google Ads account structure that actually works
How to structure a Google Ads account for control and Quality Score: campaigns by intent, tight ad groups, match types, negatives and naming.
GA4 essential setup: the checklist that actually matters
The GA4 setup that actually matters: key events, enhanced measurement, GTM, Consent Mode, internal-traffic exclusion and linking GSC and Ads.
Looker Studio dashboards people actually use
How to build Looker Studio dashboards that drive decisions: connect GA4 and Search Console, design for the question, blend data, and avoid the clutter that kills adoption.
Performance Max: when it works, and how to keep control
An honest guide to Performance Max: what it is, when it pays, the black-box and brand-cannibalization risks, and how to keep control with data, exclusions and asset groups.
Quality Score: the lever that lowers your cost per click
Quality Score demystified: the three components, why it lowers your cost per click, how to improve it, and the myths to ignore.