Articles on SEO, GEO and digital marketing
Practical, honest guides on organic search, AI engines and measurement. No hype.
All articles - page 2
AI in 2025, as seen on 60 Minutes: what it really changes for your visibility
The 60 Minutes AI episode (Hassabis, AGI, Project Astra) shows the promise and the risk.
When AI lies about your brand: why, and how to fix it
ChatGPT invents facts about your brand.
Search Console's generative AI report: a practical guide
Google launched the generative AI performance report in Search Console (Jun 2026): it shows impressions in AI Overviews and AI Mode.
Agentic commerce and ChatGPT Shopping: how to get visible to AI agents
ChatGPT Shopping and AI buying agents already drive sales.
AI Overviews vs AI Mode: why you need a multi-surface strategy
AI Overviews and AI Mode are different Google surfaces and cite almost distinct sources (only ~10% overlap).
Zero-click at 68%: the new SEO KPIs when the click stops counting
68% of Google searches no longer generate a click (2026).
Block or allow AI? The GSC control and robots.txt, without the myths
Google lets you opt out of AI Overviews, AI Mode and Discover AI - without losing ranking, but forfeiting AI traffic.
Reddit and UGC: why AI cites communities (and how to benefit, ethically)
Reddit is the most-cited domain by AI in 2026.
Digital PR for GEO: how to earn the citations AI reuses
Brand mentions in earned media influence AI visibility more than backlinks.
'AI slop' and E-E-A-T in 2026: how to keep quality when everyone publishes with AI
Google doesn't penalize AI content - it penalizes value-less content at scale.