Articles on SEO, GEO and digital marketing
Practical, honest guides on organic search, AI engines and measurement. No hype.
All articles - page 2
SEO vs GEO: what actually changes
SEO vs GEO without the hype: what each does, what they share, what changes in practice, and why you shouldn't pick just one.
AI Overviews: what they are and how to optimize
AI Overviews explained: what they are, how they affect CTR, and what to do so your content is used in them.
Working with an international SEO & GEO consultant
What to expect from a remote, senior SEO and GEO consultant: engagement models, how we work, and how to get the most value.
Technical SEO checklist (2026)
A technical SEO checklist for 2026: crawl, indexing, rendering, Core Web Vitals and structured data.
Core Web Vitals: a practical guide
Core Web Vitals explained: what LCP, INP and CLS measure, the 'good' thresholds, and how to improve each.
Structured data (Schema) worth doing
Which structured data to implement and why: Article, FAQPage, Product, Person and Organization.
Site migration without avoidable loss
How to migrate a site (new domain, CMS or URLs) without losing rankings: URL map, 301 redirects, validation and monitoring.
Google AI Mode: what it is and how to prepare your site
Google AI Mode explained: how it differs from AI Overviews, what query fan-out means for your content, and how to prepare your site for conversational search.
How to measure AI traffic in GA4 (ChatGPT, Perplexity, Gemini)
A practical guide to tracking visits from ChatGPT, Perplexity, Gemini and Copilot in GA4: referrers, a custom channel group, regex, and the caveats nobody mentions.