Articles on SEO, GEO and digital marketing
Practical, honest guides on organic search, AI engines and measurement. No hype.
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Google AI Mode: what it is and how to prepare your site
Google AI Mode explained: how it differs from AI Overviews, what query fan-out means for your content, and how to prepare your site for conversational search.
How to measure AI traffic in GA4 (ChatGPT, Perplexity, Gemini)
A practical guide to tracking visits from ChatGPT, Perplexity, Gemini and Copilot in GA4: referrers, a custom channel group, regex, and the caveats nobody mentions.
GA4 and GDPR: Consent Mode done right
How to run GA4 in a GDPR-compliant way: a real consent banner, Google Consent Mode v2, conditional tags and consent modeling.
How to be cited by Gemini and enter the Knowledge Graph
Gemini and Google AI Overviews are grounded in Google's index and Knowledge Graph.
E-E-A-T and entities: why AI trusts some sites and ignores others
What E-E-A-T really means, why entities make it machine-readable, and how experience, expertise, authority and trust decide whether AI cites you.
Google Discover: how the feed works and how to get in
What Google Discover is, how the feed picks content, and how to become eligible: large images, E-E-A-T, freshness and local relevance.
Video SEO in the AI era: make video a search asset
How video SEO works now: ranking on YouTube and in Google video, why transcripts and key moments matter, and how AI uses video content.
GA4 essential setup: the checklist that actually matters
The GA4 setup that actually matters: key events, enhanced measurement, GTM, Consent Mode, internal-traffic exclusion and linking GSC and Ads.
Looker Studio dashboards people actually use
How to build Looker Studio dashboards that drive decisions: connect GA4 and Search Console, design for the question, blend data, and avoid the clutter that kills adoption.