Training for teams and professionals
From technical to strategic. In-company, tailored, or in an academic setting. The goal is always the same: leave the session with something you can apply on Monday morning.
- In-company training tailored to your team's level and sector
- Courses on GEO, technical SEO, SEA and web analytics
- Guest lecturer at European business schools
- 15+ years training teams and professionals
Frequently asked questions
What do you train?
SEO (technical and content), SEA/Google Ads, analytics (GA4) and GEO/AEO, from technical to strategic. I bring the experience of someone who's done the work at scale - Mercedes-Benz's international sites and a decade in WPP Media agencies - into the room. In-company and tailored. See topics →
Do you take on any training project?
I take on a very limited number of programs at a time, mostly in-company and tailored, for teams that want real depth - not a generic session. Tell me the context and goal and I'll design the right program. Request a proposal →
Is training remote or in person?
Both. In-company I adapt to your team's format; I also guest-lecture at European business schools. Get in touch →
Do sessions include certification prep?
I'm Google Ads and Google Analytics certified and train for those skills; some partner schools issue their own certificates. See credentials →
Do you train international teams in English?
Yes - I deliver in English and Portuguese, remotely or on-site, for distributed teams. It's the same material I teach at business schools, adapted to your stack, market and level. Get in touch →
Can you tailor a workshop to our company and tools?
Yes. In-company training is built around your goals, tools and team's level - from technical SEO to GEO and analytics - and scoped with you before we start. See topics →
Bring this to your team
Tell me your team's level and goals and I'll design the program.
Request a proposal