Tools

CITAR GEO Audit: is your site ready to be cited by AI?

Answer 20 questions about your site. You get a score for each letter of the CITAR method and the three priorities to fix first.

Miguel MaioBy Miguel Maio · updated 4 October 2026

Important: this is a self-audit. It scores what you answer, not what your site actually has, and it doesn't replace an audit by someone looking at the site. The score measures readiness; it doesn't guarantee citations. Your answers stay in your browser. If you accepted analytics cookies, I only record the score per letter, with no way of knowing which site it is.

The audit's 20 questions

Four questions for each letter of the CITAR method.

C - Clarity of entity

  1. Does the site have Person or Organization markup with the same @id on every page, not just the homepage?
  2. Does that markup include sameAs links to verifiable profiles (LinkedIn, institutional pages, publications)?
  3. Does the brand or person have a Wikidata item backed by external references?
  4. Are your name and what you do described the same way on the site and on those profiles?

I - Information that's citable

  1. Does each section open with a direct answer of 40 to 60 words, right after the heading?
  2. Do your core concepts have an explicit definition ("X is...")?
  3. Do the numbers you use carry a source and a year?
  4. Does each section have its own anchor, so anyone can point to the exact fragment?

T - Trust

  1. Does every article name a real author, with a profile page?
  2. Does the content bring first-hand experience (cases, measurements, mistakes), not just what already exists elsewhere?
  3. Are your claims backed by primary sources rather than third-party quotes?
  4. Is there proof of your authority outside your own site (press, institutions, publications)?

A - All-engine reach

  1. Is the site verified in Bing Webmaster Tools, with the sitemap submitted?
  2. Do you use IndexNow to tell Bing about new or changed pages?
  3. Does robots.txt let AI search crawlers in (for example OAI-SearchBot and PerplexityBot)?
  4. Can the main content be read without JavaScript?

R - Results tracking

  1. Do you keep a fixed list of prompts that you rerun in ChatGPT, Perplexity and Gemini, logging whether you're cited?
  2. Are those prompts written the way customers ask, not the way the brand thinks they ask?
  3. Does GA4 have a dedicated channel for AI traffic?
  4. Do you review these results on a set schedule?

To go deeper: GEO: the complete guide and AI visibility audit: a step-by-step method.